How to communicate effectively to the healthcare professional
This month, we started our collaboration with PM Farma, a pharmaceutical marketing portal. This first article has been written under the category advertising and communication, in which we choose to share our ideas and open a debate on the situation that the pharmaceutical sector is experiencing. From our point of view, traditional tools are becoming obsolete and we must help each other to complement our activity with technology, taking into account that “The laboratory needs to communicate, the healthcare professional needs to breathe,” as we mentioned in the text. If you want to know how to communicate efficiently, read the full article here.