Product for physiotherapists

Success stories

E-REP service for multinational pharma-company campaign

case 2

Presentation and cross-promotion of a product in pharmacies and physiotherapists where the physiotherapist was a new prescriber of the brand, first in a four-month pilot project in Barcelona for its subsequent expansion throughout the Spanish territory.

OUTCOME

+20 points

Increase brand awareness and indication

81%

Specialists accept more information and prescription book

+8 points

Increase brand recommendation

1 st

In sales in its category (IMS January 2019)

SCOPE OF SERVICE: CONTACTED SPECIALISTS

Daily physiotherapists

Pharmacies per day

480

Physiotherapists per month

120

Pharmacies per month

1.920

Physiotherapists in 4 months

480

Pharmacies in 4 months

CONVERSATION QUALITY

6-8 minutes

News

Implementation of more digital tools would improve laboratory performance

We want to announce that this September we also have the collaboration of another great portal of the pharmaceutical sector, IMFarmacias , magazine and web with current news designed for professionals in the sector.

How to communicate effectively to the healthcare professional

From this month of September we started with the collaboration of PM Farma, a pharmaceutical marketing portal.

New cycle of sessions: ÁGORA AIO

On June 20, we started the first Agora AIO session in our offices in Barcelona.