We promote communication between the pharmaceutical industry and healthcare professionals
We promote communication between the pharmaceutical industry and healthcare professionals
The way we connect has changed
The digital revolution has led to the rapid consolidation of new communication channels that require people and companies to adapt.
Because of this, it is essential to open new communication channels and address relationships with health professionals from an omnichannel perspective.
The objective of AIO is to ensure that the main actors in the health sector (Doctors, Pharmacists, Patients, Institutions, Clinics, Hospitals …) have multiple options to communicate efficiently with each other.
Benefits
DIGITAL NATIVES
Technology and development platforms designed for telehealth professionals in a familiar, easy-to-use format.
EFFECTIVE CONTACT
Patients receive, on average, 5-8 minutes of contact time with healthcare professionals, as opposed to less than 3 minutes for face-to-face visits.
RECEPTIVITY
Health professionals choose when and how to visit clients, favoring receptivity.
USEFUL DOCUMENTATION
Documentation is always available on the AIO Doctors / Pharmacies platform.
MOBILITY AND LOCATION
Contact any geographical area, however remote, in real time for measurable results and cost savings.
MATURE PRODUCT
Helps maintain the brand value of mature and reduced-margin products.
VERSATILE STRATEGY
Complementary to face-to-face medical visits.
SUSTAINABILITY
Ecological footprint and sustainability.
LOWER COST
Very low cost per contact, in many cases 70% less than a face-to-face visit, with measurable success and efficiency ratios.
Success stories
case 1
Allergist medication
PLACEMENT OF 3000 DEVICES IN WHOLESALERS WITH EXPIRATION OF 18 MONTHS
case 2
Product for physiotherapists
PRESENTATION AND CROSS PROMOTION OF A DRUG IN PHARMACY AND PHYSIOTHERAPIST
case 3
Remote Pharmacy Training
E-DITA SERVICE FOR THREE DERMOPHARMACY LINES
Solutions
MORE INFORMATION
• Deepen knowledge about new drugs and new or mature products
• Access to samples
• Increase number of prescriptions and recommendations
• Improve commercial efficiency and effectiveness
• Control expenditure by area and specialist
• Increase frequency of impacts per target
• Increase reach to target market
• Guarantee the promotion of all lab products and medications to target market
MORE INFORMATION
Help pharmacists increase sell out
Ensure thorough knowledge of the target market, products, indications, and instructions for use
Increase the sell in and share of voice in pharmacies
Technical and commercial training to:
• Build trust and confidence in the brand and product
• Improve the pharmacist and pharmacist technician’s product recommendation and sales pitch
Supported on
– AIO Pharmacies platforms – brand awareness
– Genius – live training
MORE INFORMATION
• Interactions between the medications of the complete Spanish vade mecum, as well as all the technical data sheets
• E-docs: resources and documentation ready to see, including medicines and products of different pharmaceutical brands
• Direct communications from doctors to laboratories with active campaigns
• Templates to create scientific posters ready to print and present in digital format
• Integrated Genius e-learning platform
MORE INFORMATION
Promotional support for delegates and medical representatives:
• Opportunity to focus on commercial aspects
• Increase the number and frequency of impacts on target market
• Organize clinical sessions in health centers and specialized departments
• Live, personalized group training
Supported on
– AIO Doctors – brand knowledge
– Genius – training
• Receive better service from laboratories
• Ensures quality service
• Increase prescriptions and recommendations of medications
• Change from product-focused to full-service
• Increase frequency of impacts on the target market and brand recognition
• Guarantee homogeneous quality service to the entire target market
MORE INFORMATION
• Multi-format content
• Available online at any time from any device
• Dynamic format with modules and interactive elements to facilitate progression through the course
• Easy self-assessment
• Live training and self-consumption training
Omnichannel
Remote bidirectional conversations
Management and sending of samples
Support in roundtable calls
PUSH actions aimed at professionals with support from AIO Doctors:
Promotion and key messages
Guided training through Genius
Sending messages via chat Questions
Resolution via chat
Campaign and questionnaire management
PULL actions aimed at the professional:
Management via chat
Training through Genius
Receive notifications
Exposure to messages
Exposure to campaigns and questionnaires
Incentives (accepted by compliance)
Relationship with other specialists via mail
Omnichannel
Remote bidirectional conversations
Management and sending of samples
Support in roundtable calls
PUSH actions aimed at professionals with support from AIO Doctors:
Promotion and key messages
Guided training through Genius
Sending messages via chat Questions
Resolution via chat
Campaign and questionnaire management
PULL actions aimed at the professional:
Management via chat
Training through Genius
Receiving notifications
Exposure to messages
Exposure to campaigns and questionnaires
Incentives (accepted by compliance)
Relationship with other specialists via mail
Other services
AIO offers the best omnichannel solution – online or offline – regarding the improvement or establishment of communication between pharmaceutical companies and their prescribers
Brand visibility and awareness
Face-to-face sales networks
Customized services
Resources
platforms
All in One Doctor
All in One Pharmacies
Genius (e-learning)
services
E-LSA
E-DITA
Other services
Own segmented and intelligent databases
PHARMACies
PARAPHARMACIES
DOCTORS
PHYSIOTHERAPY CLINICS
PHYSIOTHERAPISTs
News
Implementation of more digital tools would improve laboratory performance
We want to announce that this September we also have the collaboration of another great portal of the pharmaceutical sector, IMFarmacias , magazine and web with current news designed for professionals in the sector.
How to communicate effectively to the healthcare professional
From this month of September we started with the collaboration of PM Farma, a pharmaceutical marketing portal.
New cycle of sessions: ÁGORA AIO
On June 20, we started the first Agora AIO session in our offices in Barcelona.