We promote communication between the pharmaceutical industry and the healthcare professional
We promote communication between the pharmaceutical industry and the healthcare professional
The way in which we relate has changed
The digital revolution has led to the rapid consolidation of new communication channels that require people and companies an important adaptation effort.
Therefore, it is essential to open new communication channels and address relationships with health professionals from an omnichannel perspective.The objective of AIO is to favor and guarantee that the main actors in the health scenario (Doctors, Pharmacists, Patients, Institutions, Clinics, Hospitals …) have multiple options to communicate efficiently with each other and in relation to the industry.
Benefits
DIGITAL NATIVES
Technology and development designed for health professionals, in a digital environment and with their own language and references.
EFFECTIVE CONTACT
Attaining an average contact time with a health professional, between 5-8 minutes, as opposed to the face-to-face visit which in average does not exceed 3 minutes.
RECEPTIVITY
The health professional chooses when and how to visit its client, favoring receptivity.
USEFUL DOCUMENTATION
Documentation is always available on the AIO Doctors / Pharmacies platform.
MOBILITY AND LOCATION
Contact, in real time, any geographical area, however remote, for measurable results and cost savings.
MATURE PRODUCT
It helps to maintain the brand value of mature products and/or with reduced margins.
VERSATILE STRATEGY
It is complementary to the face-to-face medical visit.
SUSTAINABILITY
Ecological footprint and sustainability.
LOWER COST
Very low cost per contact, in many cases 70% reduced versus a face-to-face visit, with measurable success and efficiency ratios.
Success stories
case 1
Allergist medication
PLACEMENT OF 3000 DEVICES IN WHOLESALERS WITH EXPIRATION OF 18 MONTHS
case 2
Product for physiotherapists
PRESENTATION AND CROSS PROMOTION OF A DRUG IN PHARMACY AND PHYSIOTHERAPIST
case 3
Remote Pharmacy Training
E-DITA SERVICE FOR THREE DERMOPHARMACY LINES
Solutions
SUPPORT TO THE SALES NETWORK FOR PHARMACIES AND HEALTHCARE PROFESSIONALS
MORE INFORMATION
• Update and improvement of knowledge about new drugs and new or mature products
• Access to samples
• Increase of prescription and recommendation
• Improvement of excellence and commercial efficiency
• Control of expenditure by area and specialist
• Increase in frequency of impacts by target
• Increase in target objective to be achieved
• Guarantees the promotion of all lab products and medications to all target targets.
E-Development In Training Assistant
MORE INFORMATION
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Support the pharmacist to increase the sell out
Guarantee of the explanation and perfect knowledge of the target of the indications and management
Increase of the sell in and share of voice in the pharmacy
Technical and commercial training to:
• Build security and confidence in the brand and product
• Improve the recommendation and commercial discourse of the pharmacist and assist the client
• Improve the ability for recommendation and sales
It is supported by
– AIO Pharmacies platforms – brand awareness
– Genius – live training
MORE INFORMATION
• Interactions between the medications of the complete Spanish Vademecum, as well as all the technical data sheets.
• E-docs: resources and documentation ready to see, including medicines and products of different pharmaceutical brands.
• Direct communications from doctors to laboratories with active campaigns.
• Templates to create scientific posters ready to print and present in digital format.
• Integrated Genius e-learning platform
E-LIFE SCIENCE ASSISTANT: SUPPORT TO THE SALES NETWORK
MORE INFORMATION
Promotional support to delegates and medical representatives :
• Opportunity to focus on commercial aspects
• Increases the number and frequency of impacts to the target objective
• Organization of clinical sessions in health centers and specialized departments
• Training in personalized direct and groups are supported on
AIO Doctors platforms –
Genius brand awareness – training
• Better service received from laboratories
• Ensures quality service
• Increased prescription and recommendation of medications
• Change of focus, from focusing on the product to offering a complete service
• Increased frequency of impacts to the target and brand recall and medication messages
• Guarantees a homogeneous quality of service to the entire target
MORE INFORMATION
• Multi-format content
• Available online at any time and from any device
• Agile format, capsules to facilitate the progress of the course.
• Easy self-assessment
• Gamified to ensure user progress throughout the course.
• Live training and self-consumption training.
Omnichannel
Remote bidirectional conversations
Management and sending of samples
Support in roundtable calls
PUSH actions aimed at professionals with support from AIO Doctors:
Promotion and key messages
Guided training through Genius
Sending messages via chat Questions
Resolution via chat
Campaign and questionnaire management
PULL actions aimed at the professional:
Management via chat
Training through Genius
Receiving notifications
Exposure to messages
Exposure to campaigns and questionnaires
Incentives (accepted by compliance)
Relationship with other specialists via mail
Omnichannel
Remote bidirectional conversations
Management and sending of samples
Support in roundtable calls
PUSH actions aimed at professionals with support from AIO Doctors:
Promotion and key messages
Guided training through Genius
Sending messages via chat Questions
Resolution via chat
Campaign and questionnaire management
PULL actions aimed at the professional:
Management via chat
Training through Genius
Receiving notifications
Exposure to messages
Exposure to campaigns and questionnaires
Incentives (accepted by compliance)
Relationship with other specialists via mail
Other services
AIO offers the best omnichannel solution – online and / or offline – regarding the improvement or establishment of communication between the pharmaceutical company and its prescribers
Brand visibility and visibility
Face-to-face sales networks
Customized services
Resources
platforms
All in One Doctor
All in One Pharmacies
Genius (e-learning)
services
E-LSA
E-DITA
Other services
Own segmented and intelligent databases
PHARMACY
PARAPHARMACIES
DOCTORS
PHYSIOTHERAPY CLINICS
PHYSIOTHERAPIST
News
Implementation of more digital tools would improve laboratory performance
We want to announce that this September we also have the collaboration of another great portal of the pharmaceutical sector, IMFarmacias , magazine and web with current news designed for professionals in the sector.
How to communicate effectively to the healthcare professional
From this month of September we started with the collaboration of PM Farma, a pharmaceutical marketing portal.
New cycle of sessions: ÁGORA AIO
On June 20, we started the first Agora AIO session in our offices in Barcelona.
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