We promote communication between the pharmaceutical industry and healthcare professionals.

SUCESS STORIES
SOLUTIONS

Dinamizamos la comunicación entre la industria farmacéutica y el profesional de la salud

The way we connect has changed

The digital revolution has led to the rapid consolidation of new communication channels that require people and companies to adapt.

Because of this, it is essential to open new communication channels and address relationships with health professionals from an omnichannel perspective.

The objective of AIO is to ensure that the main actors in the health sector (Doctors, Pharmacists, Patients, Institutions, Clinics, Hospitals…) have multiple options to communicate efficiently with each other.

➔ Promote the prescription and recommendation of products and medicines
➔ Improve sales profitability
➔ Promote the sell out of products in the pharmacy

We execute our services with optimal business processes and digital automation

Benefits

DIGITAL NATIVES

Technology and development designed for health professionals, in a digital environment and with their own language and references.

EFFECTIVE CONTACT

We look for the best moment to contact with the professional with the goal to have a minimum conversation of 5-8 minutes in the remote visit, and 3-5 minutes in the face-to-face visit.

RECEPTIVITY

Health professionals choose when and how to visit
clients, favoring receptivity.

USEFUL DOCUMENTATION

The health professional has guaranteed access to the information, be it through platforms, email or other channels.

MOBILITY AND LOCATION

Contact any geographical area, however remote, in real time for measurable results and cost savings.

MATURE PRODUCT

Helps maintain the brand value of mature and reduced-margin products and/or products that have run out of promotion.

VERSATILE STRATEGY

Omnichannel tools allows to develop efficient promotional strategies in time and cost.

SUSTAINABILITY

Ecological footprint and sustainability through omnichannel tools.

LOWER COST

Mix of e-detailing and face-to-face strategies that allow
cost optimization, with measurable success and efficiency ratios.

SOLUTIONS

ACTIVE PROMOTION OF PRODUCTS AND MEDICINES

more information

foto erep

Delegate of e-detailing medical visits for:

  • Promotion of products without promotion, that are not on the grid, mature or non-core products.
  • Cover large areas not covered by client
  • Promotion to not-covered targets
  • Increased frequency of impacts per target
  • Increase the objective target to be reached
  • Sample management
  • Promotion to health professionals, Specialists, Primary Care,
    Pharmacists, Nursing, Physiotherapists, etc

Benefits of the e-rep:

  • Increase prescription and recommendation
  • Improvement of excellence and commercial efficiency
  • Lower cost per area and specialist
  • Guarantees the promotion of all the products and
    drugs of the client to all targets.

SALES FORCE SUPPORT

more information

foto edita

Promotional support for delegates and medical representatives:

  • Commercial promotion to a specific number of specialists linked to one/some specific delegates.
  • Allows to increase the number and frequency of impacts on the objective target
  • Opportunity for the delegate to focus on commercial aspects
    while the E-LSA service provides complementary promotional messages
  • Organization of clinical sessions in health centers and
    specialized departments for MSL or delegatess
  • Personalized live training sessions for teams from clinics and
    hospitals

Benefits of E-LSA:

  • Increased promotion to the target visited by med reps
  • Frees the delegate from administrative tasks to be able to focus on promotion
  • Brand reinforcement by better and more personalized service to the target
  • Increase prescription and recommendations of drugs

OPENING OF PHARMACIES AND SELL IN

more information

foto edita

Service of increasing the New number of and provide digital management for pharmacies, e-detailing:

  • Increase number of new customer pharmacies
  • Low turnover pharmacy portfolio management
  • Management of portfolios located in areas with little or no commercial coverage by the laboratory
  • Pharmacy portfolio recovery
  • Promotion and targeting of new client pharmacies

Benefits of E-sales rep:

  • Increase of pharmacy portfolio
  • Increase revenue
  • Pharmacy recovery
  • Promote sell-in in pharmacies

PATIENT & HCP ENGAGEMENT

more information

foto edita

HCP CARE

  • Pharmacist care service in relation to questions raised by
    customers in the pharmacy (service managed via telephone,
    WhatsApp, video call, or email)

PATIENTS ENGAGEMENT PROGRAMS

  • Proposal and management of patients engagement programs
  • Onboarding of physicians to specific programs related to patients with complex or rare pathologies
  • Creation and management of patients adherence and compliance programs.
  • Patient care to resolve doubts or psychological care in complex or rare pathologies, in which the laboratory cannot communicate directly with the patient due to regulatory.

ACTIVE PROMOTION OF
PRODUCTS AND DRUGS

MORE INFORMATION

foto elsa

Face-to-face network to reinforce the promotion of the

  • Promotion of products without promotion, that are not on the
    grid, mature or non-core products.
  • Cover large areas not covered by client
  • Promotion to not-covered targets
  • Increased frequency of impacts per target
  • Increase the objective target to be reached
  • Sample management
  • Promotion to health professionals, Specialists, Primary Care, Pharmacists, Nursing, Physiotherapists, etc

Benefits of the Rep

  • Increase in prescription and recommendation
  • Improvement of excellence and commercial efficiency
  • Increase the number of specialists to be impacted without increasing the headcount of the client.
  • Ensures the promotion of all the products and medicines of the client to all targets.

E-DEVELOPMENT IN TRAINING ASSISTANT

more information

foto edita
Help pharmacists increase sell out

Ensure thorough knowledge of the target market, products, indications, and instructions for use

  • Improve pharmaceutical advice to the customer:
    • Providing to the pharmacist and assistant in the product that they are recommending to their customers
    • Identifying target patients
    • Training in cross-selling
  • Increase product rotation in the pharmacy.
  • Protect the change of prescription in the pharmacy.
  • Reduce the stock of pharmaceutical products and medicines
  • Promotional support to sales representatives
  • Allows for more continuous follow-up with the pharmacy or specialist

Edita Benefits:

  • Promote the sell out of the pharmacy
  • Commercial tool for the sales representative to the pharmacy
  • Pharmacy loyalty
  • Capitalizing on a category in the pharmacy

 

GREATER KNOWLEDGE OF THE MARKET

more information

foto edita

SCIENTIFIC-TECHNICAL SUPPORT

  • In-depth studies on drugs and health products
  • Review and bibliographic update of drugs, health products, active principles
  • Observational studies with patients
  • Clinical studies
  • Development of scientific argumentation for health authorities

HEALTH MARKET STUDIES

  • Market studies to find out the opinion of doctors and other health professionals in relation to therapeutic approaches, patients, uses and usual practices, etc.
  • Market studies and surveys for product testing in launches to pharmacists and doctors or other specialists.
  • Comparisons between molecules, active principles, products and medicines in relation to the competition

 

more information

foto edita

MARKETING SUPPORT

  • Development of commercial guidelines for medical
    representatives
  • Communications to HCP (personalized email marketing or telephone)
  • Schedule of visits for med reps, management of clinical sessions
  • Targeting, identification of subspecialties within a specialty.
  • Complete organization of seminars and webinars
  • Review and proposal of new commercial materials

TRAINING FOR COMMERCIAL TEAMS

  • Commercial training plans for the forcetask and managers
  • Professional coaching plans for the forcetask and managers

Omnichannel

Remote bidirectional conversations

Management and sending of samples

Support in roundtable calls

PUSH actions aimed at professionals with support from AIO Doctors:

● Promotion and key messages to boost prescription
● Guided sales training to increase sell-out
● New pharmacy clients and sell-in
● Samples Management
● Management of onboarding to patient programs
● Promotion and management of clinical sessions
● Promotion and management of clinical cases

PULL actions aimed at the professional:

● Programs and campaigns that generate traction
● HCP engagement service
● Pharmacist care service in relation to doubts and queries raised by consumers and patients
● Patient programs engagement
● Reception and management of messages and requests

Omnicanalidad

Conversaciones bidireccionales omnicanales

Acciones PUSH dirigidas al profesional a través de los servicios AIO:

● Promoción y mensajes clave para conseguir prescripciones
● Formación comercial guiada para aumentar sell out
● Apertura y venta a farmacias
● Gestión y envío de muestras
● Gestión del onboarding a programas de pacientes
● Gestión de campañas y estudios
● Promoción y gestión de sesiones clínicas
● Promoción y gestión de casos clínicos

Acciones PULL dirigidas al profesional a través de los servicios AIO:

● Creación de programas y campañas que generen atracción
● Servicio de atención al especialista
● Servicio de atención al farmacéutico en relación a dudas y consultas planteadas por consumidores y pacientes
● Servicio de atención a programas para pacientes
● Recepción y gestión de mensajes y solicitudes

Other services

AIO offers the best omnichannel solution – online or offline –
regarding the improvement or establishment of communication
between pharmaceutical companies and their prescribers

CONTACT
llámanos

Brand visibility and awareness

Sales forces e-detailing and face-to-face

Commercial training for sell-out

Customized services

Resources

DIGITIZATION

Automation and digital management
Business processes
KPIs
Database management

PEOPLE

Experience and knowledge of the pharmaceutical industry
Team with commercial and relational knowledge and skills
People with complementary scientific profiles

Own segmented and intelligent databases

PHARMACIES

DOCTORS

PORTUGAL PHARMACIES

PHYSIOTHERAPISTS

PHYSIOTHERAPY CLINICS

parapharmacies

VETERINARIANS